Adam Hofmann is pushing hard to get his record done with style. Instead of focusing on the release of the record… he is focusing on promoting the process.
Promote the recording process.
Promote a slow release of individual songs instead of one failed push at releasing an album.
Harbor interest in the band brand as a whole, instead of just the music.
Help to push for a good cause.
Ignore what everyone else is doing!
http://www.pledgemusic.com/projects/ahrevival